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    • Portfolio
      • Works In Progress
      • Before and After
      • Archive
    • Contact
  • Home
  • Portfolio
    • Works In Progress
    • Before and After
    • Archive
  • Contact

Before + After

A lot of my work is whole brain creative.

Which means I play with words AND images.

Color AND layout.

I aim to make abstract concepts accessible,

to hold the big picture

and drill down on the details.

Because it all matters.

++++

Here is a fairly recent example.

(I'll post more in the coming weeks.)

BEFORE

The request was to create a graphic to be inserted in an ebook.

(I also designed two ebooks for this client,

Don Berg of Deeper Learning Advocates.)


Don provided the image above (plus additional pages)

and asked me to make it easier on the eyes.


This graphic brings together a complex array of concepts

fundamental to Don's core philosophy.


We culled it down to the most essential elements

and gave the entire graphic a better balance

of content and empty space

to make it easier to read.


As always, this was a collaborative edit

with several rounds of review

until he was happy with the outcome.


Note: This graphic also works in greyscale (b/w)

which was needed for some older ebook devices,

and it was legible in all test variations on the

Coblis Color Blindness Simulator.



AFTER

Still complex, but not so overwhelming. 

Outcome: engaged curiosity

 © 2024 EXCITO / Lisa Latin. All rights reserved.